When it comes to commercial product photography, people often ask, “Why do professional photographs look better than non-professional?” The answer is complex and the process requires a great deal of skill and practical experience, but it is a skill that can be learned. If you’ve got products to photograph, investing the time and resources into learning how to correctly shoot commercial product photography - or hiring a professional product photographer is a choice that can drastically increase your return on investment.
The Importance of Lighting
In commercial product photography, professionals use special lighting techniques to bring dramatic effects and crystal clarity to the images. By using lighting correctly, you can bring a three-dimensional feel to a two-dimensional product image; making it seem more tangible to the viewer - as if they could pick it up in their hand and actually feel it.
Typical lighting used in commercial product photography includes powerful strobe lights to gain depth of field, special soft lighting boxes, reflectors, and macro lenses for close-up work.
Creating a Mood
Anyone can throw a product on a white background, but a professional creates a mood in commercial product photography instead of simply documenting a product. Creating an atmosphere that makes the customer […]
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We all want to feel our home is safe when we go on vacation. You can make your vacation more enjoyable by following these 21 simple steps to make you’re your home is secure and protected while you are away. You may be surprised by some of them!Tips for Outside the HomeExterior Lighting. Put outdoor lighting on timers, light-sensitive photocell mechanisms, or motion detectors. You want your home to have the “occupied look” in order to deter criminals. Every entry point into the home such as the garage, doors, windows, and basement entry-ways should be illuminated.Keys and Locks. Don’t hide keys in mailboxes, under door mats, or any other place that burglars will know to look. Leave a spare key with a trusted neighbor.Landscaping. Keep plants trimmed and below the windows and away from doorsDoors. All doors should be locked. This includes the doors leading from the garage to the house and the door to the basement. Place a dowel the width of the door in the track for all sliding glass doors if you don’t have track locks.Windows. All windows should be secured to include second story windows. Dowels […]
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If you have invested your energy in creating lovely outdoor spaces such as gardens, arbors, patios or fountains, then you certainly do not want to make the mistake of leaving the job half-done. While many people design exterior spaces or landscape under the assumption of full sunlight, specialty outdoor lighting can add an entirely new dimension to your work. Imagine lustrous gardens that flourish magically beneath the moonlight, ancient trees that glow luridly as you pass them in your midnight stroll, or fountains that bubble with luminous crystalline water, spraying starry droplets into the sky. These are a few fanciful images that can be made into a reality by an artfully designed outdoor lighting system.
If you are looking at a small to medium sized job, or are a novice and want to create a lighting system that you can install yourself, we have a number of low voltage outdoor lighting fixtures available. Our Halogen Accent outdoor lighting kits are designed to illuminate specimen trees, plants in the garden or architectural details of a home or office building. We also have low voltage outdoor lighting kits fitted with incandescent bulbs for projects that require a warm light. For larger jobs, we […]
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